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Author Topic: Favorite Marketing Techniques
jbechand
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Post Favorite Marketing Techniques
on: January 12, 2012, 16:21
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By Shaun Brookhouse on: June 11, 2008, 01:55:33 pm


Hi All

I was wondering if we could get a thread started regarding favourite marketing strategies. C'mon everyone be generous and we can all prosper.

As for mine, having a top website is one of the best ways to get your name about in your local community as well as internationally. You are welcome to check mine out at http://www.hypno-nlp.com

Best

Shaun Brookhouse

Shaun Brookhouse, MA, PhD, FNGH

Advisory Board Member (NGH)

Board Certified Hypnotherapist

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:23
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By Mike on: June 11, 2008, 01:55:48 pm


Hi Shaun
We've not met yet but I hope to rectify that situation at the NGH! There's some background on me in the 'favourite Induction' posts....
I'm so pleased you started this thread! Seems to me far too many are holding on to what they know, maybe for fear of losing clients to other therapists!


I believe that if we all share, we all prosper, as it will serve to bring what we do into greater public awareness. I've started a local group to do just that thing, amongst others. Basically to bring local therapists together, to remove the fear/paranoia which comes from isolation....
I'd agree with your comments about the website, I think it's a must these days!
Now I'm still very new to all this, so favourites are hard for me to find. It seems from those I've spoken to that the good old Yellow Pages (telephone directory) is a great start, I guess old habits die hard and the public still look to this as a means to verifying a persons legitamacy!
 My next marketing move, and I cant say how it will work yet, is to have some decent quality bookmarks printed up and then going from bookstore to bookstore to find one or two that will give them away with the books that people buy! There may be a fee to pay.....
I'm also thinking on the lines of some A6 sized cards, taking those to health shops, beauticians and the like, again to be given freely to customers, just slipped inside the bag with their purchases.


Be interesting to hear if anybody has already been down this path!
 I'll be posting my results!

Talk soon

Regards

Mike

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:27
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By Melanie Baker on: June 11, 2008, 01:56:11 pm


Hi Shaun,

I am in this business a short time and have tried a few things, all with great success. The best technique so far has simply been to ask my clients for referrals. Success is a must for this to work. When my clients open their eyes they know something has happened; they know they went somewhere. They are feeling great and at that time I hit them with something like, " Send me all of your friends..my work is very quick and my business depends on referrals." I explain how hypnosis helps with many other things and how so many people have all sorts of quirky problems etc. etc. I have stopped all of my advertising efforts over the last few months as the referrals keep on coming. Some people are simply afraid to ask.

The next thing to do with your customers (assuming you track them...I keep all my info on excel) is to market your customer base with a direct mail campaign (could be email with a follow up snail mail). You may be surprised at how many will book appts to come back. I have not had the time to do this yet, but will be my next marketing technique. I feel that so many of the clients simply want to come back, and this would give them the reason.

Ok, I could go on and on about marketing cause I have lots of ideas but no time to implement. I started out with an internet campaign when I opened my office. ....was a great start cause it brought me business immediately, but in retrospect not too cost effective. I also did a tiny direct mail campaign (80) which brought me 2 clients....not a bad return at all, considering my first client from that campaign must have referred 5 people! I also ran a continual ad in a small local newspaper which is very inexpensive (a business card size at for $150/mth). I had it going for months and it too brought in alot of money as well.

I can go on and on about marketing and love to share and talk about ideas. I have no worries about competition in this business.....there are very few of us and almost everyone is a prospect. We need to spread awareness as much as possible. With the correct marketing efforts, there is more than enough business for everyone.

Please feel free to contact me at any time.
MBaker04@aol.com
Hypnoticscenter.com
Warm regards,

Melanie

PS One thing I have not spent any time on is how to draw clients to the website without spending advertising dollars. Please advise if you know of a good way. I have already listed myself on any free sites.. As you can see, I like the idea of free advertising lol

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:28
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By Shaun Brookhouse on: June 11, 2008, 01:56:53 pm


Hi Melanie
Welcome to the forum, I would recommend two ways of ensuring that your website gets hits, one is to purchase a websimission software package. I use something called Web Submission it submits to hundreds of search engines. I think it cost $99 Australian. Also, get on as many people's links pages as possible. Some search engines like Yahoo determine positions based in part on the number of sites you appear on.


I would also suggest writing articles for public sites, they get a lot of hits and therefore you may wel get a percentage of them too.

I hope this helps

Best

Shaun


Shaun Brookhouse, MA, PhD, FNGH

Advisory Board Member (NGH)

Board Certified Hypnotherapist

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:30
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By Beryl Comar on: June 11, 2008, 01:56:53 pm


For marketing, I have found physiotherapists very helpful. I have left my brochures in their waiting rooms in a display box (attach a glued card so noone else puts their brocures in) and had tons of clients as a result.

Get the name of the receptionist, spend time developing rapport so s/he calls when they need new brochures (even offer her a free session - the best investment I made).

Physios are working with people in pain, sportsmen and businessmen who would not ordinarily consider alternative therapy .... and what better waking hypnosis than a massage (or manipulation) and a good word in the ear about hypnosis and its benefits e.g. "you'd feel so much better on this leg if you lost some weight" or "Chronic Tendonitis is 90% found in smokers - why not give this lady a call for help to stop smoking".

Also advertise with the aromatherapists, reflexologists - we are not in competition and can refer one another. Educate them and they talk .... better than any brochure I have written.

I gave my physio a free past life regression and she natters on about it for ages to any poor "victim" on the physio couch!

Beryl Comar

Dubai

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:30
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By Debi Livingston on: June 11, 2008, 01:57:42 pm


Greetings,
I agree, in this techno-age, a great web site is the way to go! I'd say a bit more than half the calls I receive for both private clients and students at my school are from my two sites. We also sell hypnosis tapes on E-Bay which brings lots of traffic to our building after their initial purchase! I recommend that as well!

Still, even with the web site and running ads in publications, good old fashion TALKING is the best for me. I talk to everyone I meet about hypnosis/hypnotherapy; you just never know who will be interested with what you do until you tell them. I've had new clients who were 4-1-1 operators in my area, people selling me ads in papers and phone books, even a director at a funeral parlor I met while helping a friend there.... you just never know! After that - word of mouth from the people I work with.

Speaking of speaking....I'll be speaking at the convention.....if anyone is interested.....!

Have fun!

Debi

Debi Livingston

Board Certified Hypnotherapist

Certified Instructor - NGH

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:32
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By Tom Nicoli on: June 11, 2008, 01:57:58 pm


I will offer what has worked best. My web site(s). The greatest benefits I have received in business, as well as many, many clients, have come from my web site. It must (and I can't stress this enough) be done professionally. I have learned this from a very successful web designer over the last 9 years. White background, black or blue text and less clutter. In all respect to those who do or have done it, the stars and moon backgrounds and moving spirals do not represent a professional practice like any doctor or therapist.

As proof is in the pudding, this is how I got to be invited to speak at Harvard Medical School, which is a huge door opener and the Dateline NBC 10 month study. Both parties said my web site was not "hoaky" and was complete and easy to understand. I wish everyone all the best and will do what I can to lead you to who does all my web work. Go to http://www.tomnicoli.com and see my sites for reference if you like.


Tom Nicoli, BCH, CI

Author, speaker & certified instructor

A Better You Hypnosis, Inc.

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:33
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By Kevin Hogan on: June 11, 2008, 01:58:44 pm


I don't think I've ever seen a marketing technique that cost money...make money. Most of my marketing revolves around getting paid or are free based upon viral marketing and buzz. I've learned some of my favorite (and most profitable) promotional tools from Joe Vitale. You have a unique opportunity this year to meet and see my friend Joe Vitale in action at the convention.

Joe first helped me in 1996 by giving me a testimonial for The Psychology of Persuasion. That testimonial has been on the cover for 7 years and has helped sell a lot of books.

I've learned a lot about promotion and marketing over the years. ..and some of what I learned was from Joe. It was because of Joe's assistance that my book Irresistible Attraction was able to hit #2 on Amazon.com.

Because of Joe's unquestioning willingness to help me in marketing, I've returned the favor three times, helping him take two of his books to the top at amazon, and doing a free interview with him to one of his teleclasses last year.

Joe is constantly coming up with unique ways to promote, market, do PR and get publicity.

Joe is a heck of a nice guy and it is great that he wanted to come to the NGH this year and speak about hypnotic writing and marketing. I hope you'll check out his presentation right before mine on Saturday morning.

If I know Joe he will have some tantalizing ideas to whet your appetite.

Kevin Hogan

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:35
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By Cal Banyan on: June 11, 2008, 01:59:26 pm


Hello Forum Members,
This is my first post to the forum and it is on one of my favorite topics, marketing. I opened up the Banyan Hypnosis Center back in 1996. We started out with 2,000 sq. ft. (now we have expanded to 4,000 sq. ft.). That space contained three offices for hypnotherapists. I had to get to work marketing to fill those offices with hypnotherapists and clients of go bankrupt!

Now, we usually have 6 hypnotherapists who work either 2 or 3 days a week and see five clients a day. (That is the equivalent of 4 full time hypnotherapists.) So I have to have a successful marketing strategy to keep those offices full day in and day out.

Over the years we have tracked every client that comes through the door and tried many different ways to market and advertise, including radio, newspapers, writing articles, radio appearances, web sites, mailings, coupons and some that I have forgotten.

Here is what we have learned so far about getting that telephone to ring and being able to make an appointment:

1. Yellow Pages Rules! This is where people go when they think about hypnosis and hypnotherapy. Anytime there is a movie about hypnosis, or a news story about hypnosis people go to the Yellow Pages. If a friend tells them about how hypnosis worked for him/her or someone that they know, then they go to the Yellow Pages. The Yellow Pages is especially important for those hypnotherapists who are not especially good writers or charismatic on the radio or TV. It seems to me that if you are serious about your hypnotherapy business then you need to have an ad in the Yellow Pages. Exceptions are those who are great writers and love to speak and give classes. Of course if you can do that and run a good Yellow Pages ad then you can grow your business to the point that you can have a half dozen other hypnotherapists working at YOUR center.

2. Get an Internet web site; it is cheep and effective. If you can use a word processor then you can create a web site. I use Microsoft Front Page and have a very successful web site. Not only does it bring in clients but it also brings in hypnotherapy students from across the country and around the world. For cost effectiveness a good web site can’t be beat. Here is a secret to being found on the internet, make sure that you have the cities/towns that you want to draw clients from on your web site (and in your metatags/keywords if you know what those are). Remember that when you are looking for clients you don’t have to compete against the mega sites like hypnosis.com or wendi.com or hypnosiscenter.com. You are just competing for search engine placement against the hypnotherapists in your area. Chances are you can get on the first page or two when your potential clients search for their town’s name and “hypnotherapist” or “hypnotist.” For example if they type, “Minneapolis hypnotist” into the Google search box. By the way, I just saw a news article that said that 75% of all web searches are going through Google. So Google is king! Other important search engines are AOL, MSN, Netscape, Altavista and Lycos.

3. Referrals are the very best form of marketing. Your satisfied clients are the best source of new clients because they market you for free. Make sure that all of your clients leave your office with a brochure and a laminated business card. Tell them to put that card in their wallet and if they ever have any questions about hypnosis they can feel free to ask you! That way they will always have your name and number with them when they want to refer someone to you. Remember that doing good work is always the best form of advertising.

Here are some other excellent methods that may not be for everyone, give a class through your local adult education program, write and publish books/articles, or go on the radio or TV. These approaches are not for everyone because not everyone is a good speaker or writer. But if you are then for goodness sake go for it!

I hope that helps,

Cal Banyan, MA


http://www.HypnosisCenter.com


Cal Banyan, MA, BHC, CI, FNGH, OOB

http://www.CalBanyan.com
http://www.BanyanHypnosisMall.com

jbechand
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Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:37
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By Kevin Hogan on: June 11, 2008, 01:59:57 pm


Cal does a great job on his yellow page ad but Cal does some things well that most people who do yellow pages don't.

First, do not buy yellow page advertising unless you do all of these things:

1) Find ads that have succeeded for people in your profession in your area and model them. Don't go by what the rep at the sales office tells you. He's a salesman (I sold advertising for a long time.....trust me....). Writing a yellow page ad that works is an art and a science. Space alone with words doesn't sell.

2) If you buy yellow page ads do it in the big book. The main yellow pages for your area. You are unlikely to have any success in the smaller less used books.

3) Make sure your ad is the biggest or don't waste your money. Cal has the biggest ad in the phone book. And it's a GREAT ad. People "sort" by "big" in the yellow pages.

4) If you buy an ad make darn sure you have someone there all the time to answer the phone or you have lost before you started. Lots of people don't leave messages...some do...you are paying a lot of money to make that phone ring. Answering service and machine won't cut it.

5) Yellow page advertising is VERY expensive and you will need the person answering the phone to be not only clear headed, clear speaking and flexible, but a darned good salesperson.

The yellow pages aren't magic all by themselves...and nothing is. They are a very expensive and substantially high risk venue if you don't do the five points above.

Cal has done about as well with yellow pages as anyone I can think of. But that's because he has all the other pieces in place. Be wary of putting out that kind of money early in your career. Advertising in general will not pay off in hypnotherapy. Exceptions will always be seen...but you are your best advertiser...get out, get in front of people, show 'em whatcha got...

The vast majority of people spending money on the yellow pages lose money or "break even" (same as losing money...they work for their ad.). This is because of neglecting one or all of the five key points above.

KH

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