Welcome Guest 

Show/Hide Header

Welcome Guest, posting in this forum requires registration.





Pages: 1 2 [3]
Author Topic: Favorite Marketing Techniques
jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:51
Quote

By Mary Heath on: August 18, 2008, 08:50:37


Hello Everyone,
I am not new at hypnosis but started my own practice only this spring. I managed to just miss the annual deadline for a printed yellow pages listing, so I have had to use other tactics. I have deliberately started slowly to make sure my systems were in place with forms, insurance, credit card acceptance, and gradually building up a library of reinforcement recordings to provide the best service to clients. Clients first!

An online Yellowbook.com phone listing/website link for $40/mo ($52/mo when the print book finally comes out) sounded a lot more attractive to me when I heard that Google picks up the listing almost immediately, as opposed to the 6 months it can take otherwise. I trusted the rep who told me that anyone who Googled hypnosis in my town would see my listing straight at the top of Google local listings, but I was floored when someone called me 3 days later. So far I am averaging just 1 referral a month from it, but that more than justifies the $40 cost at an average of $499/client.

By far the best thing I have done is to join networking groups. A local women's entrepreneur group yielded 2 clients (so far) and 1 pending for the $135 annual dues, but the jackpot has been BNI, which has 1-2 separate networking groups in each surrounding community here. It costs $400-$500/year, but has yielded 6 clients so far, 3 pending free consultation appointments, 3 other people referred to me but no appts. yet , and one that I referred on due to distance. That is all in just 3 months, strictly from my own BNI group of 40 people. The best part is that membership will allow me to regularly visit other local BNI groups at no extra cost, which I start doing tomorrow. Be aware that BNI takes time - 1.5 hrs/week for the meeting, but 2-5 more hrs/week for other meetings, which include doing hr-long 1 on 1's with other members of your group. These meetings are gold because they often turn into free consultations about a family member with some kind of habit or craving. 2 BNI group member clients have already stood up to give me testimonials before the group, which floored me because of course I was keeping their client relationship confidential. There are plumbers, landscapers, and attorneys who average $80,000/yr in referral business from these groups, and while I have a long way to go, it is definitely worth it for me. Having said all that, I know of a very qualified consulting hypnotist who joined a local BNI group and didn't get even one referral in a year, but to me it has certainly been worth it.

Be aware that each local BNI group offers exclusives, so no member can duplicate the work of another. I just learned that I was nearly blocked from joining my group by a spiritual counselor member (not what I do) , but wiser heads prevailed. If you are going to try BNI, earlier is better before someone moves into your territory.

Next stop Chamber of Commerce! I went to a local meeting as a guest and saw 6 BNI people I knew who introduced me around mentioning those testimonials I got. How great is that?

There's so much to be grateful for. Thanks everyone for all your good ideas!

Mary Heath, CH

Focus Hypnosis

jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:53
Quote

By Patrick G on: August 19, 2008, 11:21:46


Mary,
That's great the networking groups are working for you! I have done a few meetings in my area w/ the Chamber of Commerce. Have found I can spend my time more productively elsewhere. Just didn't work for me.. but I tend to be on the quiet side.

I wanted to comment on the information you were told about Google not listing you for up to six months. This is not true. I spend a lot of time on search engine optimization with several web pages(my productive use of time Smiley) It would be rare if a site was not indexed within two weeks -Typically just a few days. Organic search engine listings get more clicks from searchers when compared w/ paid links, like yellowbook.com.

That is the reason for my reply.

As a side note: Your site looks very nice, but will have a tough go at organic search results (depending on the targeted keywords) as it is currently designed. There are some basic things your site designer can do, or should have done, that would help. Page titles, better meta tags that match content, some very basic link building... stuff like that. Some studies are showing that when a site is listed in a paid ad as well as showing in the top three of organic listing, they get around 30% more traffic. When you search Google for "Hypnosis in Framingham Mass" there are only 9,700 other listings. This is a very small group and you should be able to at least get to the top half of the first page. Once up there, more people will see and visit your nice site, and organic listings are free! Throughout the year, I average five clients per week from my website.

This group is great. They often email any questions and/or requests for appointments which saves a load of time. They generally read the info on my site, so arrive informed which saves me time on the pre-talk. I have a portion of my site setup for credit card payments, which saves additional time. The prepay option also allows me to be the guy that is helping them, not the guy that they're giving money.

Patrick Glancy, BCH


jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:54
Quote

By Susan Fox on: August 19, 2008, 05:09:58


Hi Niel,
In my experience and opinion, posting on the back of something doesn't get seen very often. It is also a passive way to tell people you feel confident you can help them.

I promote self-hypnosis group seminars on my website and am just starting a coaching program encouraging hypnotists to do group hypnosis seminars. We gotta get our technically brilliant people out there!

And BTW, here's an idea to get clients. Contact Curves and offer to do a stress reduction self-hypnosis seminar. Go to the manager (rather than the owner) and tell him or her (usually a her) that you feel confident you can help the attendees reduce their stress. I created a 60 second stress reduction program. People like fast. You could do the same thing.

I do teleseminars on the phone to connect with people. In the teleseminar I do different stuff. Sometimes I keep the teleseminar recording and make it into a CD for sale. I think doing teleseminars is a very cost effective way of working with a market.

I used to do online seminars but they were poorly attended. I found out that lots of people come to the teleseminars because of cell phones. After the call is over, you can download it and turn it into an MP3 to turn into either a podcast or a CD.

Your attitude of, "I'm sure I can help you achieve your goal." is the focus rather than, "I want you to buy my product." Developing a genuine, meaningful relationship with your target audience is essential to succeeding in business.

Please copy and use any of the ideas in this post you think would apply to you and your situation. Thanks for reading this post. If you need help with any of it, please contact me through one of my sites.

Take care,

Susan Fox


I still have a lot to learn, but a bit at a time I'm getting there. I encourage anyone to come to the Wednesday night teleseminars. Please visit the site to see contact information.

jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:55
Quote

By cyberheath on: October 02, 2008, 01:55:31


Hi Everyone,
Thanks for your ideas. And thanks Patrick for your website suggestions and for correcting me on the Google listing time. I have a long way to go on the website and expect to make major changes including the ones you suggested.

My BNI group continues to work with 12 referrals so far since April and 5 testimonials in the group about my services. I am finding that almost every time I attend some kind of networking group I get at least one free consultation out of it and usually a new client from that. I have now joined the local Chamber of Commerce and went to an open house last week sponsored by a new medical practice in town. One of the physicians is also opening up a local medspa that has its open house tonight. He told me he'd like to talk to me about providing hypnosis services for his medspa clients. Yeah!

Does anyone have any thoughts on how to split any income from this if it works out? I'd appreciate your advice. Thanks!

Mary Heath

Focus Hypnosis

jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:56
Quote

By missnell December 19, 2008, 12:39:32


Hi All!
There is also free advertising out there! I used postcards offering (pro-bono) interviews and speaking to every newspaper and service group within 25 miles of my office. Several of the newspapers have some type of 'new businesses' section and 3 of them featured my practice. One local newspaper called and interviewed me and then printed a 1/2 page - front page story on hypnotherapy and my practice! That was several months ago and I am still receiving calls from it! I have spoken to 2 service groups (4 clients from each) and am scheduled to speak to 2 more in January 2009. I have my second set of postcards (these are slightly larger ) ready to go ---

Hope the idea helps!
Nell


Clarity Hypnotherapy

Orcutt, California

jbechand
Administrator
Posts: 35
Permalink
Post Re: Favorite Marketing Techniques
on: January 12, 2012, 16:58
Quote

By Hypnosis4All/HypnoCollege.dk on December 20, 2008, 06:43:13

Hi all.
I guess that marketing is different all over the world, but in Denmark "Mouth to Mouth" is the very best way of doing business. I know that you can put up leaflets and notes in stores, handout "vouchers" for free or discount to a hypnosession, but the VERY best way to get clients that REALLY want change in there life (This enhances your results dramatically!) is to get referrals from old clients....

Webpages is your "catalog" and descreet info to comming users.

I have a newsletter on my webpage...WHY?

I just said that the MOST importent referrals comes from old clients.

So its importent for me to KEEP them informed. I really dont want to see "old" clients come back time and time again.
I want them to move on and live there lifes BETTER then before.

But I also want them to "REMEMBER" me and Hypnosis so they mite give my name and adress to ALL the people they know...I find that this also enhances there own results....Boosting the desire to BE better...To FEEL better.

So Webpages, Newsletter (On the web).
Blogs and forums are good to learn from but not really a good selling tool unless you are selling to other hypnotists.
(Cal Banyan - Jerry Kein - Tom Nicoli and lot's of other good people)

Thats the way "I" see things in Denmark anyway. Have a nice day

Best Regards

CH Rene Frederiksen

(Hypnosis4All)

Pages: 1 2 [3]
Mingle Forum by cartpauj
Version: 1.0.34 ; Page loaded in: 0.139 seconds.