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Author Topic: Advertising on the Radio -- Barter Style
jbechand
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Posts: 35
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Post Advertising on the Radio -- Barter Style
on: January 12, 2012, 17:03
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Is there a radio station in your area with a "Dollar Saver" feature? We have one in the Hudson Valley (WKZE 98.1) and I have had success using it. Here's how it works:

• I authorize them to sell, via the Internet, a batch of 30% discount certificates for my services.
• They mention their Dollar Saver service on air with some regularity, and from time to time they also mention me.
• Each certificate is good for a one-hour session, a $125.00 value, and can be purchased for $87.50.
• The total face value of the eight certificates in each batch is $1000.
• When someone buys a certificate, the whole $87.50 goes to the station, no cash comes to me.
• I accept that certificate as payment in full for any one-hour session.
• What's in it for me? When all eight certificates have been sold, the station gives me $1000 worth of on air advertising. I currently fill that time with 30 second spots that I wrote and recorded at their production facility.
• You can see how it looks on the Web here: http://dollarsavershow.com/Category.aspx?category_id=83.
• If my client calendar was full to bursting there would be no advantage to me to in this arrangement. Now, this may be hard to believe but in fact there is quite a bit of open space in that calendar. The bartered for advertising brings in clients who pay in cash, so every time a batch of eight certificates sells out I authorize the start of a new batch.

This area, though mostly sophisticated and cosmopolitan, is not one where hypnotism is widely understood or appreciated, and prospective clients need to be made aware of the potential benefits to them. Short-term advertising won't do that. Any advertising campaign must be maintained over a lengthy period so that eventually the services one offers begin to seem as if they've become a part of the landscape, so to speak. Bartered-for radio advertising is one way to accomplish that.

Cheers,

Robert
Robert M Dunscomb BCH

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